Brand Building Through Sport

Sport has always been a huge part of my life. I was a three-sport competitive athlete and a collegiate swimmer. Like most, I never made it pro so when the adrenaline of competition and the roar of the crowds faded, I wondered what I was supposed to do with the rest of my life.

When I realized that combining my two favorite things (Sport + Brand) could actually be an occupation, it was a revelation. I dedicated myself to breaking into the industry, which at the time was not an easy thing for a young woman. 

I started as an entry level ticket salesperson in the NFL, although I never sold a single thing in my life before that job. Competitive by nature, I used the skills that playing sports instilled in me - perseverance, tenacity, and dedication to become a top revenue producer. That opportunity lead to another and another. 

Today my experience spans leagues and teams across the globe. I've been  team side, brand side and agency side. At every turn learning one thing - sport has the power to connect us in a way that few things can and everyday I wake up feeling lucky that I get to do this for a living.